From Bets to Blogs: How Casino Gaming is Shaping Online Literature
Although online gambling marketing is rapidly developing, little is known about its effects on vulnerable populations. We provide a systematic review of studies investigating gambling representations and intentions within digital advertising campaigns.
We find that social media advertising may increase exposure to favorable depictions of gambling and that existing regulations should be modified in response to these new channels.
Blogs are a form of social media
Blogs are digital journals or streams of topical articles published online for public or private consumption, featuring text, video and images that can be read or kept private. Blogs may be kept private or shared and often updated regularly with fresh posts and topics; many specialize in certain subject areas – for instance political blogs, journalism blogs, health blogs (travelogs), gardening blogs (also
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called travelogues), book blogs photography blogs fashion blogs – though others can involve multiple authors contributing content together to form one blog.
Gambling blogs are indispensable in the online casino space, providing information and driving traffic towards online casinos. Gambling blogs inform readers about new casino games, provide advice for playing them more effectively, compare various platforms and ultimately lead to higher conversion rates. The best casino blogs also disclose all contributors and affiliations in order to guarantee impartial and honest content delivery.
They are a form of journalism
Bloggers and e-listers can often inspire mainstream media outlets to provide richer and more balanced sourcing of stories. For example, an author’s recent blog highlighted potential touchscreen voting machine fraud – prompting mainstream news organizations to investigate further.
Blogs are one form of journalism; however, not all bloggers qualify as journalists or use factual sources as their foundation. Understanding who sourced and trusted the information can be key when considering whether to trust blogs as sources for news coverage. Notably, journalists are typically paid for their work while bloggers usually write independently without receiving payment for it. Furthermore, bloggers express personal opinions in their writing while journalists provide impartial news coverage. Blogging has opened the door for new forms of reporting and public discourse but remains uncertain whether or not it can replace traditional media altogether – although it certainly alters how journalists work.
They are a form of advertising
As more people turn to the internet for entertainment and information, gambling industries are exploring new avenues. Online casinos, for instance, are incorporating social media features into their bonus systems in order to facilitate player interactions among fellow gamblers – providing players with opportunities for sharing experiences while creating a sense of community through responsible gaming practices.
Numerous studies have linked the rise in OSG popularity with its exposure in popular media (Brown 2006). Furthermore, mobile phones and smartwatches allow people to access gaming services anytime, from any place (Walters 2005).
Gambling advertisements typically depict the possibility of winning large sums with small stakes, using psychological theory known as Prospect Theory which asserts that individuals overestimate their chances of success while underestimating those of failure (Kahneman and Tversky 1979). Many gambling ads take this approach to target problem gamblers.
They are a form of entertainment
Technology continues to play an ever-increasing role in people’s daily lives, and gambling industries have recognized how best to capitalize on it. Social casino games provide similar experiences without real-money stakes but without cash prizes; players win virtual credits instead, which allows the industry to market them as entertainment (Eadington 2004).
Gambling industries are also taking advantage of people’s increased reliance on internet-connected devices through digital advertising. According to Derevensky et al, young adults’ exposure to gambling ads may lead them to believe gambling is safe and harmless recreation that offers easy monetary gains – this phenomenon is especially pronounced among university students who frequently utilize the internet for education purposes and have greater freedom when accessing gambling products online.